A few weeks ago the gaming industry was introduced to one of the most anticipated partnerships. The International Game Technology (IGT) confirmed collaboration with Marker Trax. The first occupies leading positions among producers of cashless gaming technologies and the second, of casino systems. Thanks to the partnership, users of IGT Resort Wallets will be able to implement the Marker Trax technology easily and conveniently. Wondering what impact this alliance will have on the industry? Read on for the scoop.
Details of the Partnership
Representatives of both companies sound very enthusiastic. Gary Ellis, the founder and CEO of the Marker Trax, thinks that IGT and his company share the same philosophy. They agree that user experience is the basis of everything and should always remain a priority. That is why the partnership may significantly contribute to the quality and engaging pastimes. For example, when visiting Jonny Jackpot or any other casino, you won’t have to worry about convenience and safety, or even spending more than expected.
Vice President of IGT, Ryan Reddy, is sure that adding Marker Trax’s features to the Resort Wallet creates better solutions for cashless gaming. In other words, players are offered several cashless technologies that run intuitively and safely.
Thanks to the partnership, users have a chance to create safe casino markers on their smartphones. Applying and qualifying for the account happens via a native application or online, and doesn’t take more than five minutes. Some of the biggest advantages of the alliance include convenient record keeping, outstanding security, and speedy transactions.
What is Marker Trax?
Marker Trax is a patented casino line system that eliminates risks from any stage of the gaming process. The app boosts user experience and makes it more convenient and handier. It is a great alternative to a casino marker that has already established a solid reputation on the international market. The company was founded in 2018 by Gary Ellis.
Thanks to the application, users get access to markers in a matter of minutes. Plus, it is easily integrated into any casino system and the set-up process is convenient and fast. With Marker Trax, users and casino owners get access to a variety of advantages including:
- Identifying problem gaming
- Reducing cash on hand
- All-embracing data
- Improved customer support
- Outstanding safety and security
Marker Trax has a smooth application that can be downloaded both for Android and iOS. Before starting the first gaming session, new players should undergo a 5-minute approval procedure. Thanks to the quickness and convenience of the technology, people can start playing right after they walk into the casino’s door.
What is IGT?
International Game Technology PLC or IGT is a public company that creates pokies and other gaming technologies. It is formerly known as Lottomatica and Gtech and has a rather rich history. Lottomatica, an Italian gaming company bought a US gambling company Gtech back in 2006. The company managed lotteries in the United States and had contracts with businesses across Europe, Asia, Australia, and Latin America. In 2015, Gtech bought International Game Technology and changed the name to IGT.
At the moment, it is headquartered in London, UK. Main offices are also situated in Las Vegas, Providence, and Rome. It acts under the laws of England and Wales and can boast over 450 gaming licenses from all corners of the world. IGT offers a wide range of services:
- Systems management including System Watch, Preventative Maintenance, and Technical Account Management
- Proactive customer support that is available 24/7 by phone and email
- Marketing consulting
- Game optimization
- Floor layout and design
- Content development
- Depot services that reduce inventories and eliminate compliance risks
The list of IGT products is also more than impressive. For example, lottery technologies like Aurora, BizApps, and TouchPoints, as well as IGT PlaySports and CrystalBettingTerminal.
A lot of Innovations Ahead
IGT and Marker Trax already have a perfect reputation and their technologies are used in gaming venues across the world. The companies are led by innovative, forward-thinking, and motivated specialists, so rather soon we can expect more and more technologies that will boost our gaming experience.